I’m not usually a fan of yet another web site “enhanced” with social networking tools, but this case study of UK menswear chain TM Levin illustrates how powerfully a highly targeted, yet richly interactive online community component can enhance both ecommerce sales and in-store customer experience. Take a look at this presentation and then visit [Read More]
|
|
||||||||
 The NY Time recently outlined how Nordstrom has accelerated its business by tying online and offline inventory together. If an item is not available or out of stock at Nordstom’s online store, the customer is offered a view of item availability at Nordstrom’s physical stores nationwide. She can pick it up at the store or [Read More] Facebook is rolling out new privacy controls, having been forced to rethink their “grab it, sell it” approach to personal information. Online advertising platforms are also under attack for tracking online activity to match ads with viewer interests and to re-target previously seen ads. Credit card companies literally “mine” the personal data of their customers for nuggets of valuable information which they sell [Read More]  That camera in the ceiling, red light blinking at you as you search the rack for the perfect graphic tee…. it isn’t watching to see if your are stealing…. it’s watching to see how you shop! While loss prevention surveillance is still an important part of retail operations, in-store cameras are often focused on catching [Read More]  Here it is straight from the horse’s…comScore’s… mouth RESTON, VA, February 9, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q4 2009 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $39 billion, up 3 percent versus year ago. Total retail e-commerce spending reached $129.8 [Read More] |
||||||||
|
Copyright © 2010 RetailSource: Retail Design, Construction and Visual Merchandising - All Rights Reserved Powered by WordPress & the Atahualpa Theme by BytesForAll. Discuss on our WP Forum |
||||||||