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GreenRetailDecisions.com is reporting that a group of major consumer marketers are planning to create standards for sustainable packaging under the mantle of the Global Packaging Project. The project is being led by the Consumer Goods Forum and it aims to define measurable standards for packaging that will be more friendly to the environment. Members of the Global [Read More] Black Friday Results National Retail Federation GreenRetailDecisions.com is launching a new information resource for retailers who are focused on developing eco-friendly stores, green products, environmentally sensitive marketing plans,and sustainable retail operations. The new green retail glossary was added to provide clear definitions of terms that are widely used in the retail industry, especially among decision-makers working on sustainable packaging, green store [Read More] Great story yesterday from NPR on the power of visual merchandising. In this case it’s not Barbie World’s pink profusion, or Apple’s interactive temple, or Macy’s famous Christmas windows. Rather, the subject of such intense merchandising attention and prowess is the lowly vegetable. Perhaps even the most plebeian varieties such as yams and broccoli. A couple of [Read More] NPR’s On the Media has a segment today featuring a new company and service called Internet Eyes. Currently available only in the UK, the service enables anyone who signs up to act as web cam surveillance agents, observing shoppers in stores and reporting any suspicious behavior directly to the retailer. Agents can watch up to four locations at a time [Read More]  The NY Time recently outlined how Nordstrom has accelerated its business by tying online and offline inventory together. If an item is not available or out of stock at Nordstom’s online store, the customer is offered a view of item availability at Nordstrom’s physical stores nationwide. She can pick it up at the store or [Read More] Facebook is rolling out new privacy controls, having been forced to rethink their “grab it, sell it” approach to personal information. Online advertising platforms are also under attack for tracking online activity to match ads with viewer interests and to re-target previously seen ads. Credit card companies literally “mine” the personal data of their customers for nuggets of valuable information which they sell [Read More] |
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