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 Creative use of LED lighting in jewelry display cases can be part of a strategy make your retail store stand out from the competition. LED lighting provides super white light that makes gems sparkle and pop visually. Combining premium visual merchandising and display technologies with customer engagement can differentiate a store from its [Read More]  Taking advantage of the super white light produced by high quality LED light fixtures is one of the biggest design trends in jewelry display case lighting. LED showcase lighting is fairly new technology to many retailers and designers, so it is important to understand that not all LED light tube fixtures are created equal. One of the most important features determining the quality of the light produced by the LED fixture and also the longevity of the LED light source is the manufacturing technique used to attach and power the LED [Read More] Great story yesterday from NPR on the power of visual merchandising. In this case it’s not Barbie World’s pink profusion, or Apple’s interactive temple, or Macy’s famous Christmas windows. Rather, the subject of such intense merchandising attention and prowess is the lowly vegetable. Perhaps even the most plebeian varieties such as yams and broccoli. A couple of [Read More]  Conversion to LED lighting is the newest trend in lighting for jewelry display cases.  In early 2009 Microsoft announced it would be opening retail stores in a similar vein to the wildly popular Apple stores. In fact they planned to open them right next door to Apple’s retail outlets. The public response had all the trapping of the Republican / Democrat debate over health care legislation! This grand plan has been [Read More] The best independent retailers know how to become integrated into the local lifestyle of their customers. From the merchandise they select, to the way they display it, from their store design to the way they advertise, they use every bit of local knowledge and intuition to weave themselves into the everyday local life of their community [Read More] If you are selling organic, health related or nutritional products you should take a look at this recently offered four part series of one page visual merchandising guides. These one page “cheat sheets” provide a wealth of visual merchandising ideas and information specifically focused on selling organic nutritional products. Creating engaging and impactful window displays with [Read More] |
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