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Great story yesterday from NPR on the power of visual merchandising. In this case it’s not Barbie World’s pink profusion, or Apple’s interactive temple, or Macy’s famous Christmas windows. Rather, the subject of such intense merchandising attention and prowess is the lowly vegetable. Perhaps even the most plebeian varieties such as yams and broccoli. A couple of [Read More] The best independent retailers know how to become integrated into the local lifestyle of their customers. From the merchandise they select, to the way they display it, from their store design to the way they advertise, they use every bit of local knowledge and intuition to weave themselves into the everyday local life of their community [Read More] |
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