Retail Design

Retail Social Networking Designing Retail Environments Pixels, People, and Bricks

njohnson

I’m not usually a fan of yet another web site “enhanced” with social networking tools, but this case study of UK menswear chain TM Levin illustrates how powerfully a highly targeted, yet richly interactive online community component can enhance both ecommerce sales and in-store customer experience. Take a look at this presentation and then visit [Read More]

November 17th, 2010 | Tags: , , , , | Category: Retail Design, Retail Operations, Retail People, eCommerce | Leave a comment
Retail Design

Retailers Want In Store Social Shopping MeetUp With Online Social Shopping

njohnson

I love Wikipedia’s definition for social shopping:

“Social Shopping is a method of e-commerce where shoppers’ friends become involved in the shopping experience. Social shopping attempts use technology to mimic the social interactions found in physical malls and stores.”

Really? Social shopping “mimics” real world shopping?…I don’t think so.

Do we question and share our recommendations with [Read More]

October 27th, 2010 | Tags: , , , , | Category: Retail Design, Retail Trends, Retail Visual Merchandising, eCommerce | Leave a comment
Retail Operations

Create a Popular Retail Facebook Fan Page by Understanding the Facebook Algorithm

njohnson

A popular Facebook Fan page has become a retail marketing must have. From micro boutiques to international chain stores, from the lowliest web site catalog to the highest tech ecommerce sites, Facebook popularity and fan interaction rate high on the list of marketing priorities. A whole industry has sprung up of Facebook consultants who [Read More]

October 19th, 2010 | Tags: , , , | Category: Retail Operations, Retail Trends, eCommerce | Leave a comment
Retail Operations

Latino buying power, social shopping, location services, and germ free clothing.

njohnson

Some interesting retail ideas and trends from around the web:

Hispanic buying power

Thirty major consumer, sports and services brands such as Subway, Clorox, H&R Block and the NBA have joined the Latinum Network. These companies pool their database information and cross reference Hispanic buying preferences, patterns, and demographics. The idea is to develop a deeper [Read More]

June 7th, 2010 | Tags: , , , , , | Category: Retail Operations, Retail Trends | Leave a comment